Well, it all started with the idea of letting something very ordinary do something extraordinary…
Using ordinary, everyday products, and creating a brand that gives back 100% of its profits to related causes, ie. selling water to bring water to the world.
The thinking is, people buy these products anyway, so why not just get them to change brands… and they can change the world too!
BANG! wurld was formed…
Well, it was a little more complicated than that! But wurld water is now finally here.
so what’s the thinking behind it all?
We believe there are 5 key needs in our world that require urgent help…
- WATER – clean drinking water and sanitation
- FOOD – nutrition, famine and disaster relief
- HEALTH – reduction of disease and HIV/AIDS, immunisations
- ENVIRONMENT – clean environment, climate change, recycling
- LOVE – help with loneliness, rejection, depression, self-esteem
What we want to do is help bring these things to those who really need them.
so, how?
Water is our first focus, and 100% of all our profits will be going back to water projects in needy places around the world. In fact in August we found our first project to support – helping fund a vaita’ele (freshwater pool) in the village of Salesatele in Samoa. Go to our Projects page to find out more and see our pics.
Further on we’ll look at other products and projects that help support all the needs mentioned above, just like wurld water is doing.
Yep, business is about making profit. But why can’t we do something different with that money? For us, it’s about making a simple change for good. Changing the brand you buy can mean changing lives, all over the world.
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