wurld - change our world

We at wurld wanted to recognise World Water Day, the 22nd of March every year. We decided to organise a march, something that allowed us to walk in the shoes of those who have to collect their water every day, and walk many kilometres to do so. This work is usually carried out by women and children, those least able to handle the heavy loads carried. Could we do it, only one way to find out, fill our vessels and start walking!

Why did we do this? We wanted to visually raise awareness of the issue, and it was important to us to march somewhere local to us, where we live and play. The where was harder, wanted to link it to fresh water even though we are surrounded by salty seas here in Auckland. And it would be great if it was also fresh water that you probably wouldn’t drink. After a good hard think we discovered Lake Pupuke was just perfect! Even better it was a 6m walk around it, about the same as the average distance a villager in Africa walks every day for their water.

So on Saturday the 20th we marched the 6km around Lake Pupuke with different sized vessels full of water, all sorts were on show, milk bottles, jerry cans, buckets! Click the play button on the slide show above to get a flavour of the march. (You can make it full screen by clicking the four arrows on the bottom right of the slide show).

We’re going to make this an annual event, so mark Saturday, 19th March 2011, in your diaries now!

wurld’s first press article! North Shore Times wrote an article on wurld water, and as you can guess, we are all quite excited by it. Hopefully the first of many more, as people discover the wurld of difference we can make by switching bottled water brands.

Well here’s our first press release, read it and learn a bit more about wurld. Then forward it on to all your media friends, let’s get the word about wurld out!

Here’s a website, Scoop.co.nz, that has posted it, we have also pasted it below to read.

Saving the ‘wurld’ one drop at a time

‘wurld’ is a new brand of bottled water with a difference – 100% of the profit funds clean water projects in the developing world.

The company’s vision is to be much more than just a bottled water company. “wurld water offers consumers the chance to switch to a bottled water brand where the destination of profits is life changing,” says ‘wurld’ co-founder Jared Honore. “Currently 1 in 6 people in the world do not have access to clean water, we want to change that!”

‘wurld’ has launched at North Shore’s Christmas Wonderland event which runs until Sunday 6th December, where they are an event sponsor and are also selling their new water to event goers. (www.christmaswonderland.org.nz)

‘wurld’ founders, Jared and Ruth Honore, returned from London in 2008, (more…)

wurld funded this project just before the tragic tsunami in October, so we were very concerned for the safety of those involved when we heard the news.

The village men were lucky because they were to be working on the project when the tsunami hit, but everyone got out in time after the earthquake. The project had been started but fortunately not destroyed. There was some minor damage to a rock wall the men had built, but they’ve fixed that and are keeping going. The supplies were all in a secure location and not washed away.

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